ROGER STONE
WEB/ECOMMERCE
WEBSITE
The website has a simple, user-friendly design with a main menu featuring “Home,” “Videos,” “News,” “WABC Radio,” and “Shop.” The redesign by our team emphasizes Stone Zone’s brand identity and enhances its digital presence, making the site visually appealing and easy to navigate.
We understood the importance of making StoneZONE’s website accessible to all users, regardless of their device. We employed responsive web design techniques to ensure the site is fully functional and visually pleasing on desktops, tablets, and smartphones.
The site was integrated with purpose-designed landing pages to drive conversion. Clear, compelling Call-To-Action (CTA) buttons were placed strategically across these pages to encourage user interaction, increasing the chances of turning a casual visitor into a paying customer.
The website’s structure was reworked to make it easier for users to find information. We intuitively organized the sections, aiding users in their journey through the site. This restructured layout significantly improved the website’s usability.
We regularly updated the website with new content as part of the project. This includes written articles, video content, and news updates, ensuring that the website remains current and engaging for its audience.
We regularly updated the website with new content as part of the project. This includes written articles, video content, and news updates, ensuring that the website remains current and engaging for its audience.
The website incorporates various graphic elements that enhance its visual appeal. This includes images, banners, and other design elements that align with the overall theme and tone of the website.
The site features a section for videos where we have likely applied our skills in video editing. This includes editing video content for clarity, engagement, and conciseness, and adding graphical elements or subtitles.
Our role also included maintaining the website, ensuring it ran smoothly, and addressing technical issues. This is crucial for providing a consistent and reliable user experience.
We focused on optimizing the website for search engines, which involved keyword research to align with Stone’s audience searches. We enhanced content, including articles and videos, with these keywords for better search engine visibility. Our work also included refining meta tags, headings, and URLs for SEO. We improved loading speed and mobile responsiveness, which is critical for search rankings. Additionally, we used tools like Google Analytics to monitor the site’s performance, understanding traffic and user behavior for continual SEO strategy improvements.
Our ongoing role in the project involves regular updates to the website’s content and structure, aligning with the latest SEO practices and search engine algorithms. We consistently monitor website analytics to improve load times, bounce rates, and engagement. Based on this data, we adjust the layout, content, and technical features, such as site architecture and link structure, to boost user experience and SEO. Continuous tasks include updating keywords, refining meta tags, and optimizing for mobile. We also maintain the website’s security and compliance with web standards, which are essential for a professional and trustworthy online presence.
