Alex Otaola for Mayor of Miami-Dade County

CLIENT

ALEX OTAOLA

CATEGORY

GRAPHIC DESIGN

TYPE

BILLBOARD ADVERTISING

Showcasing a dynamic collection of political campaign billboards designed for Alex Otaola’s mayoral bid in Miami-Dade, this 8-second display sequence encapsulates key campaign messages with striking visual clarity. Each billboard is allocated a 2-second display time, creating a succinct yet impactful narrative.

The first billboard sets a confident tone with a bold declaration, ‘Let’s do it differently,’ featuring the candidate’s poised portrait against the campaign’s signature red and blue backdrop. The striking white lettering for the candidate’s name ensures high visibility and a call to action for donations, grounding the campaign’s grassroots appeal.

Transitioning seamlessly, the second billboard spotlights ‘Affordable Housing,’ capturing the candidate’s commitment to this vital issue through a contrasting image of model homes. This visual metaphor resonates with the electorate’s desire for tangible progress and well-being.

Public safety takes center stage in the third billboard, with a sunset-tinged backdrop that offers a reassuring touch. The silhouette of a police cruiser lights ablaze underscores a commitment to maintaining order and safety, which is central to the candidate’s platform.

Concluding with a bold economic statement, the fourth billboard emphasizes ‘Reduce County Taxes’ against the campaign colors, punctuated by a pencil erasing a tax bar, symbolizing fiscal responsibility and the promise of financial relief for residents.

Each billboard is unified by a consistent design language, with clear, legible fonts and a patriotic color scheme that conveys professionalism and earnestness. The tagline ‘Paid for by Alex Otaola for Mayor of Miami-Dade County’ maintains transparency and trust throughout the series.

This collection represents the candidate’s priorities and demonstrates a sophisticated understanding of visual communication in political marketing.

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